“Barack Obama doesn’t exist.
Oh, sure, there is a U.S. senator from Illinois named Barack Obama, who appears well on his way to being the Democratic presidential nominee.
Barack Obama the Man exists. Barack Obama the Ideal does not — though few Democrats want to believe that right now.As former Bush e-communications strategist Patrick Ruffini has noted, Obama is not being sold as a political leader who supports certain policies. He’s being sold as a brand that makes you feel certain feelings — among them, hope, optimism, and a sense that he represents “change we can believe in.” Don’t ask what kind of change. Just Do It. Because You’re Worth It. Yes, We Can.”
De resto, vai ser interessante ver a esquerda apoiar o candidato vazio, do marketing, do branding, do lifting, ou seja, um verdadeiro candidating, contra a mais humana, séria e racional pessoa que se pode imaginar. Para quem passou o tempo inteiro a queixar-se da linguagem “simplista” de Bush e das pretensões a “iluminação divina”, não deixa de ter graça.
